The host you can finally put on every player.
Reach every player by voice and SMS in a real two-way conversation, under your property's own persona. It supports your team. It never replaces it.
One host for every reason you call a player.
Gifting is where Sonar started, because that's where GPS lives. The platform runs the same two-way conversation for anything on your marketing calendar — and every campaign is classified up front so the right consent applies.
Gift & continuity pickups
Remind qualified players a gift is waiting, confirm when they're coming, and follow up with anyone who hasn't redeemed. The worked example further down this page.
InformationalEvent & show invitations
Invite the right segment to a concert, tournament, or VIP dinner, answer the questions out loud, and capture the RSVP on the spot.
Promotional · marketing consentReservation & itinerary confirmations
Confirm hotel stays, dining, and show times, answer the "what time, which entrance" questions, and reschedule when plans change.
InformationalAccount & benefit notices
Tier status updates, expiring points or offers, new benefits — explained in plain language, with the follow-up questions answered.
Classified per campaignWin-back & reactivation
Reach lapsed players with a personal invitation back, hear why they've been away, and hand a warm response to your hosts.
Promotional · marketing consentService notices & feedback
Closures, hours changes, program updates, and quick satisfaction checks — captured in the conversation, without a survey to ignore.
InformationalEvery campaign is classified informational or promotional before it runs, and you confirm the consent that applies to the list. See how classification works →
Your players — reached personally, at scale
You staff hosts for your VIPs. Sonar covers everyone else.
AI voice and text outreach is moving into casino marketing fast, and the property that reaches players first — and most personally — owns the relationship. Sonar extends a real, human-feeling touch to the middle tier you could never staff by hand, while your hosts stay focused on the players who need them most.
The middle tier is where the volume — and the untapped response — lives. Sonar is the only platform that lets you reach all of them, every campaign, all year.
One earned gift. One perfectly timed conversation.
A named voice your guests come to recognize, reaching them at the right moment — an SMS text, then a real two-way voice call, then a gentle follow-up. Never a recording. The gift cycle below is the example; the cadence is the same for an invitation, a confirmation, or a win-back.
Reach 1–2 days before
Sonar sends an SMS or places a call to the eligible guests you select, in their preferred language, letting them know a gift is waiting at the players club.
Converse on the call
Guests confirm whether they're coming, ask questions, and get real answers — a genuine two-way conversation, not a recording, switching language mid-call if they do.
Re-engage after the event
On your cue, Sonar follows up by voice or text with anyone who hasn't redeemed yet — recovering attendance that mail and email alone leave on the table.
Familiarity, not a robocall.
Everything a great host does on the phone — recognized, responsive, and genuinely helpful — delivered consistently to every qualified player by voice and SMS, on a platform your team runs.
Your persona, your voice
Sonia is just our demo. You name your own host and tune the voice, tone, and personality to match your property's brand and your players' demographics.
Voice and SMS, one host
Sonar reaches each player on the channel they answer — a live voice call, an SMS text, or both. Same persona, same knowledge, whether they pick up or reply by text.
30+ languages, auto-switch
Starts in each player's preferred language and follows them if they switch, then switches back. No menus, no "press 2 for Spanish."
Branded caller ID
Your casino's name on the lock screen from a local number — the single biggest driver of answer rates, especially for older and VIP players.
Feedback without the surveys
Captures attendance, satisfaction, and interest while the guest is already engaged — no separate survey to ignore.
Real two-way conversations
"What's the gift?" "What time?" "Can I come Sunday?" Guests ask and get real answers out loud — never a recording, never a phone tree.
Every conversation, measured and at your fingertips.
Your portal gives your marketing team a live view into every campaign — who was reached, who's coming, how guests felt, and the lift against a holdout control. No spreadsheets, no waiting on a report.
- Campaign analytics — contact rate, completion, opt-out, and lift vs. control, refreshed live.
- Sentiment analysis — how players felt about the offer and the call, summarized across every conversation.
- Conversation insights — recurring questions, common requests, and player interests surfaced automatically.
- Audio & transcripts — every call captured, searchable, and exportable for your records.
You choose who to reach, when, and what's said.
Sonar is a platform your team operates, not a service that runs your outreach for you. You decide who is contacted, when, and what is said. GPS configures the platform to your specifications and supports your team through launch and every cycle after.
Scripting
You define the persona, voice, and conversation flow. GPS configures it in the platform exactly as you specify, and you approve every word before it goes live.
Knowledge base
You provide the campaign details, hours, and rules; the platform structures them for the AI. You keep them current for each campaign.
Consent & compliance
You own the player list, classify each campaign, and confirm the consent that applies. The platform enforces AI disclosure, opt-out, and recording disclosure on every call.
Review & iterate
You review each campaign's results in your portal and adjust scripts, timing, and audience, with GPS technical support whenever you need it.
Sonar is built by GPS — 25 years inside casino loyalty marketing.
Global Promotional Sourcing · est. 2001
What began as a Las Vegas promotional-products business has become a trusted advisor to casino operators across the country — running the continuity programs, gift catalogs, and player-loyalty campaigns that fill your players club. Sonar is that same expertise, now picking up the phone for every campaign on your calendar.
The hard part of player marketing was never the phone call — it's knowing the floor: how players club desks run, what a tier means to a regular, why a Tuesday guest answers differently than a weekend one. GPS has lived inside that world for over two decades. Sonar brings that knowledge to your outreach on a platform your team runs — and when the campaign is a gift, the call, the gift, and the follow-through run together.
Built on the best voice AI — finished for the casino floor.
General voice-AI platforms like Retell AI set the technical bar, and horizontal casino bots can dial and talk. Sonar is built for one audience the others treat as a vertical: casino players — designed around the players club and the marketing calendar by a team that has run those programs for 25 years, with a compliance posture a tribal or commercial reviewer can actually verify.
| What you get | Sonar | Raw voice-AI platform | Generic AI vendor |
|---|---|---|---|
| Built for casino player outreach | Purpose-built | Build it yourself | Generic templates |
| Your own named persona per property | Yes | You configure it | Limited |
| Casino onboarding & support | Included | Self-serve | Varies |
| Branded caller ID, local number | Yes | Self-configured | Add-on |
| 30+ languages, mid-call switch | Tuned for you | Via provider | Varies |
| Campaign classification & consent workflow | Built in | Your problem | Varies |
| Analytics + sentiment portal | Included | Call logs only | Basic |
| Published SOC 2 posture | Yes | Yes | Often none |
| Pairs with your GPS gifting program | Yes | Standalone tool | Standalone |
Comparison reflects publicly documented capabilities and procurement posture as of 2026. Sonar's edge isn't raw technology — it's casino-specific design, the control your team keeps, and transparency you can diligence.
Classified up front. Disclosed on every call.
Every Sonar campaign is classified before it runs. A reminder about something a player already earned is informational and runs on your standard players club consent. An invitation or offer is promotional and runs only on the marketing consent you confirm up front. The platform holds that line with script discipline: Sonar never connects a gift to play or to qualification thresholds, and it never turns a reminder into a pitch. Audit-ready, every campaign.
Every player is told they're speaking with an AI host before anything else. Non-negotiable, every call.
Mid-call, by text, or by callback. Once a guest opts out, Sonar removes them and never contacts them again.
Contact rate, completion, opt-out, and lift measured against a holdout control — proof, not promises.
Run Sonar for every campaign on the calendar — a standard part of how you reach players, not a one-off project.
Put a host on every player — before your competitor does.
Run a pilot on one real campaign — a gift cycle, an event, a win-back — under your brand, with a measured holdout control. GPS configures the platform to your specifications; your team runs it. You'll see the lift before you scale it.